Question 60
An input has a legitimate 0 rating but some analysts replace all zeros as missing. What is the correct response?
Explanation
Correct Answer
Retain genuine zero values and distinguish them from missing/null entries. Zero may be a valid measurement and must not be conflated with missingness.
Incorrect Answers
A specified placeholder can preserve row meaning for optional text values. This solves “and approved business rules require a placeholder label”; the stated issue is “but some analysts replace all zeros as missing”.
Quarantine or reject rows lacking mandatory relationship keys. The deciding difference is “and cannot be safely joined to a customer” versus “but some analysts replace all zeros as missing”.
Replacing unknown revenue with zero can distort aggregate metrics. Its application is “must remain distinguishable from true zero sales”, not the need “but some analysts replace all zeros as missing”.